Homework #3

1. What is the task?

The task is to create a CD cover of an artist, actor, or yourself changing the image they give of their original person.

2. What is the problem? How can we create a … that will… ?

The problem is we are trying to find out who we are going to use and decide how we will change them to have a different image. For example, I am using the Hip Hop artist Drake. I am changing his image from Hip Hop artist to maybe a rock artist or even a country singer. So, to create the new image, we would have to research the person and change it.

3. Are we offering a product, a solution, or both?

I believe we are offering a product. The main goal of the task is to create a CD cover, something that will attract the attention of the audience whether it's from ages 12-21 or even a group of senior citizens. So this product will help do that. The reason I would think that it is not a solution is because through my prospective, I'm not changing any lives or solving a problem necessarily pertaining to the image of the artist I'm using nor helping the audience either.

4. How will this product serve the target audience?

The way that this product serves the target audience is basically answered with the saying,"Give them what they want". For example, if when selling a product such as chips, the price is $1.00, if the the sellers observe that the demand rises, they will raise the price. Another example would be the iPhone. When the first iPhone came out, there was only a limited amount of features on it but as more and more people began to buy it, they continued making more and better generations of the iPhone with more technology.

5. How will we attract our target audience?

The way we will attract our audience is creating a product where the audience can relate to it and have an interest in maybe what the CD says or how it is designed.

6. Who is your audience?

My audience are the persons of ages 12 to 21 that are interested in the design and the artist himself.

7. Why did you choose this age group(s)?

I choose these age groups because my age is more or less close to these ages, I can relate to them more meaning I know what we teens and young adults look for.

8. Who did you pick for your product? Why?

I choose the Hip Hop rapper Drake. I choose him because he is one of my most favorite artist. I also choose him because I am aware that many of my peers enjoy his music just as much as I do and to relate to them, the audience/consumers, I choose him.

9. What do you expect to be accomplished once your product is complete?

I expect my product to show the main idea of the task and be able to attract the attention of the audience. I want my product to be able symbolize what the point of the task was and to demonstrate the approach taken in creating this product.

10. Why did you choose to change your persons genre in the form you choose?

I choose to change him into a Rock or Country artist. I say this because he naturally raps so a different approach would be making him sing a genre where people wouldn't expect to even here him take part of.